I’m building businesses from the ground up, wearing eyeliner at 7 a.m. Zoom calls, and blasting punk rock while driving my girls to school.
I’m a mom of three daughters, an empire builder, a style junkie, and a woman on a mission to prove you can be bold, beautiful, smart, and unapologetically yourself — all at the same time.
Who I Am ?
I ask myself this question all the time. But the basics are I’m in my late 30's early 40's (I can never remember the exact number ....... so yeah), a single mom to three incredible girls: one in college, one in high school, and one in middle school.
I run two businesses (an insurance agency and a marketing agency) and I’m also a notary public and loan signing agent. But before all that ........
I was a ska punk kid in my teens in band tees, high heels or chucks, and lots of winged eyeliner. Honestly, not much has changed except my ass is bigger and the eyeliner is sharper.
I’m obsessed with fashion, shoes, purses, and all things makeup and hair. I studied art history and museum studies, which means I can talk your ear off about the mythology, ancient queens or why punk style is just as historically significant as a Renaissance painting.
I also geek out over stuff like Star Trek, Star Wars, LOTR, and much much more.... Basically I am a major nerd with killer shoe collection.
My Journey
I’m currently in the process of losing 100 pounds — not just for my health, but to reclaim my energy, confidence, and a collection of carefully curated outfits I'd like to ware again.
For years, I’ve been juggling motherhood, entrepreneurship, and self-care, often feeling like there wasn’t enough time or space to be me.
Some days, I was killing it in business. Other days, I was eating leftover mac and cheese over the sink and wondering how everyone else seemed to have it together.
The truth? Nobody has it together all the time. And that’s exactly why Eyeliner Empire was born.
Why I Started Eyeliner Empire
I wanted a space for women like me — ambitious, stylish, and maybe a little unconventional. A place where beauty tips meet business strategy, where personal transformation is celebrated without the pressure to be perfect, and where motherhood is part of the story, not the whole story.
Eyeliner Empire is about building a life and business you love while staying true to your edge. It’s about showing up in the office and at the school pickup line looking and feeling like yourself, not a watered-down version of you.
What You’ll Find Here
Here’s what you can expect when you hang out in the Empire:
Edgy style for women who still love combat boots and red lipstick.
Behind-the-scenes business insights - me trying to juggle crazy work and crazy life.
Personal growth & transformation stories from my own health and hatred for exercise journey.
Culture + history inspiration — from punk music throwbacks to art history deep dives - me rambling into the either about all my interests.
Real motherhood moments — because the chaos is part of the charm (aka the days where I brushed my teeth at work because time management eluded me.)
My philosophy is that we can be successful while feeling like a failure, we can be gritty and edgy while being graceful and sophisticated. Where we encourage our own definitions of fierce and feminine, bold and balanced - and it's all done before our lunch hour.
Join the Empire
(said in a horrible Vader impression)
Whether you’re here for the eyeliner hacks, the business tips, the punk playlists, or just to feel a little less alone in the chaos — welcome. This is your place, too.
Follow along on Instagram and TikTok, and sign up for my email list.
We’ve got an empire to build — and I promise, we’ll do it in killer eyeliner.
